Social Research
Understanding human needs, motivations and behaviours to uncover opportunities
and create positive impact for all
Is this you?
- You’re an organisation wanting to create positive impact not just for you, but also for your audiences and employees
- You want to create value in a differentiated and meaningful way with groundbreaking solutions
But you’re struggling with one or more of the following:
- Being seen as in industry leader and authority
- Evolving your products or services as your audience evolves
- Staying relevant with differentiated and valuable solutions
- Knowing what the people who use your solutions need and how to best serve them
We work together hand-in-hand to uncover the needs, pain points and motivations of the people that will use your products and services
How do they feel, think and behave when they are using your solutions?
By using different research methodologies, qualitative, quantitave, physical and digital, we can explore and identify ways to best serve the people who will use your products in a way that is meaningful to them and aligned with your goals.
Let’s get started!
We identify opportunities and work with your teams to define a strategic direction
How can we go from empathy to action?
Once we’ve analysed the data from your audience and the objectives of your organisation, we work together to identify possible paths into the future.
Together, we define a strategy that takes into consideration the people who benefit from your products and services, how others are responding to similar needs, and ways for you to become more relevant for your audience, while also aligning with your organisation’s roadmap.
Let’s get started!
We translate research insights into an action plan, allowing you to continue evolving and growing
How can we be driving change instead of reacting to it?
We focus on allowing you to constantly create, evolve, consolidate and grow using design thinking, agile methods, social trends and more.
We bring the right tools and process based on your especific needs and the direction you want to take.
In a fast-changing world, change is the only thing we can be sure about, therefore, it’s key to be flexible and not just continue evolving as the context does, but also to become drivers of change and transformation in our environment.
Let’s get started!
WHO AM I?
Hi! I'm Mireia
Translating human insights into sucessful results.
I have more than 15 years of experience working as a human-centered researcher at an international level, and always as an avid learner.
I specialised in Trend Research and Innovation Managament at the Central Saint Martins (University of the Arts London) and have experience working on both, agency side and in-company.
My work has informed innovation processes for different types of organisations and institutions internationally, and I’ve lead research projects and teams distributed in different time zones.
I’m also a certified Executive & Life Coach, especialised in NLP and Breathwork, as well as a speaker at public events for creative professionals.
Organisations I’ve worked with include:
SNCF (France), BBC (UK), British Science Association, Barcelona City Council, Fira de Barcelona, The Guardian, Nature Publishing Group, Groupe PSG France, eDreams ODIGEO, N26 Bank, Generalitat de Catalunya, Universidad Complutense de Madrid, Universitat Oberta de Catalunya, amongst others.
Only when we put the humans who will benefit from what we do at the center of our processes, we can then create meaningful solutions, experiences and services that respond to their needs, pain points and deep motivations in the most relevant way.
In a fast-changing world, we have now the possibility to create positive impact and transformation for people, places and organisations.
